Schäfer MS, Metag J, Feustle J, et al. Selling science 2.0: what scientific projects receive crowfunding online? Public Understanding of Science Sep 19, 2016;pii: 0963662516668771
Crowdfunding has emerged as an additional source for financing research in recent years. This study identifies and tests explanatory factors influencing the success of scientific crowdfunding projects by drawing on news value theory, the “reputation signaling” approach, and economic theories of online payment. A standardized content analysis of 371 projects on English- and German-language platforms reveals that each theory provides factors influencing crowdfunding success. It shows that projects presented on science-only crowdfunding platforms have a higher success rate. At the same time, projects are more likely to be successful if their presentation includes visualizations and humor
Furthermore, the security of the payment process has a strong influence on crowdfunding success.