Zehr EP. With great power comes great responsibility - A personal philosophy for communicating science in society. eNeuro 2016;3(5):ENEURO.0200-16.2016
Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. The article is based mostly on the author's own experiences - as a neuroscientist - using popular culture as the link between science and the general public, e.g., using icons in popular culture to serve as vehicles for communicating science. He discusses the “middle-ground hypothesis” using popular culture for science communication and applying the “FUNnel model,” where popular culture is used as a lead-in and wrap-up when discussing science.